Analytics & Tracking Setup in Kenya
Know exactly what's working, and what isn't.
Clear reporting dashboards and proper conversion tracking, so decisions are based on numbers, not guesswork.
Get your free site audit Need several services? Get a quoteThe basics
What is marketing analytics?
Marketing analytics means tracking what visitors do on your website and where your leads come from, so you can see which channels are worth the money. We set up Google Analytics 4 (GA4), conversion tracking and simple dashboards.
Once tracking is in place, every campaign can be judged on real numbers: calls, form enquiries, WhatsApp clicks and sales, not just visits.
What's included
Google Analytics 4 and Search Console setup
Custom reporting dashboards
Conversion and lead tracking
Monthly insights reports
How it works
01
Audit your current tracking setup
02
Set up dashboards and conversion tracking
03
Monitor performance monthly
04
Report findings and recommend next steps
FAQ
Analytics questions, answered
What is GA4?
Google Analytics 4 (GA4) is Google's free tool for measuring website traffic and actions such as form fills and purchases. It replaced Universal Analytics in 2023.
What do you track?
Page visits, traffic sources, form submissions, phone and WhatsApp clicks, and purchases or bookings where your website supports them.
Do I own my analytics data?
Yes. Accounts are set up in your business's name and we are added as users. If you ever leave, the data stays with you.
How often will I get reports?
Every month, in plain language, with the numbers that matter for your goals and what we will change next.
Can you track leads from WhatsApp?
We track clicks on WhatsApp buttons and links on your website. Conversations inside WhatsApp itself are private and are not tracked.
Do you set up tracking for Google and Meta ads?
Yes. We connect conversion tracking to Google Ads and the Meta pixel, so ad campaigns are judged on leads and sales.
